Nike Airphoria

Nike x Fortnite – Airphoria

Nike and Fortnite teamed up to launch Airphoria, a groundbreaking in-game experience built using Epic Games’ Unreal Editor for Fortnite. This first-of-its-kind collaboration immerses players in a richly detailed world inspired by Nike Air Max, blending iconic designs past and present.

Airphoria represents a bold step forward for Nike, expanding its presence in gaming and virtual products while connecting with a global audience in an entirely new way. Fortnite, as a hub for cultural moments in entertainment, fashion, and sport, provided the perfect platform to bring this vision to life.

As Group Director, I led a team of digital producers responsible for end-to-end production of all campaign assets. This included managing cross-agency collaboration, aligning with Nike stakeholders, and overseeing creative execution across Email, App, Integrated Media, and Nike.com. My team ensured a seamless, cohesive launch that brought the Airphoria story to life both inside the game and across Nike’s digital ecosystem—delivering one of Nike’s most innovative and culturally resonant campaigns to date.