Amazon unBoxed
Amazon unBoxed is Amazon Ads’ premier flagship event, bringing together 2,500+ attendees for three days of innovation, learning, and connection in Austin, TX. The experience featured multiple keynote sessions, a Leader’s Summit, a Partner Awards Gala, and the high-energy unBoxed After Dark concert, headlined by country superstars Miranda Lambert and Lainey Wilson.
I oversaw program management and operations for this multi-million-dollar event, aligning cross-functional teams, agencies, and vendors to deliver a seamless experience from strategy through execution. This included managing complex logistics, coordinating multiple venues, and ensuring flawless production across every touchpoint—keynotes, breakout sessions, networking events, and entertainment.
The result was a world-class brand experience that showcased Amazon Ads’ innovation and strengthened relationships with partners and advertisers on a global scale.
unBoxed is Amazon Advertising’s annual three-day flagship event, created to inspire and educate advertisers on building meaningful connections with customers at pivotal moments in their purchase journey. The event features major keynote announcements, breakout sessions, product deep dives, sponsored presentations, and strategic insights from Amazon’s advertising leadership—delivering actionable strategies to help brands maximize their impact.