Hennessy

Hennessy – Le Grand Voyage

Le Grand Voyage is not just an event — it’s Hennessy’s immersive testament to over 250 years of cognac tradition, crafted to engage all the senses. In November 2017, Hennessy debuted this multi-sensory education platform at Industry City, Brooklyn, taking guests on a rich journey through the nature, people, and savoir-faire behind its craft. PR Newswire+2experiencenve.com+2

Guests were guided through custom environments including simulated rainfall, a copper room inspired by the Charentais pot still, and endless rows of French Limousin oak — each intended to evoke elements of weather, maturation, and the aging landscape that define cognac. experiencenve.com+2Latin Times+2

The programming included private tastings of Hennessy V.S.O.P Privilège and X.O, cocktail experiences, master classes, and curated moments meant to teach as much as to delight. Over the event’s week-run (Nov 8-14), about 3,000 guests and influencers participated in the Brooklyn activation, which kicked off a broader rollout of similar scaled experiences across regional markets. Pinnacle+2tallerdesign.co.uk+2

The activation generated massive media reach — roughly 300+ articles in press, nearly one billion social media impressions, and elevated brand perception significantly, particularly in cognac education. Pinnacle+2tallerdesign.co.uk+2

As Project Manager at Pinnacle, I led the fabrication and delivery of a multi-sensory experiential tour that immersed consumers, celebrities, and influencers in the heritage and craftsmanship of Hennessy, the world’s best-selling cognac.

Working in partnership with NVE Agency, my team built eight fully custom, one-of-a-kind environments, each designed to tell a unique chapter of Hennessy’s 250-year story. From concept to execution, I oversaw production planning, vendor coordination, and onsite installation—balancing creative vision with operational excellence to ensure flawless execution at a luxury brand standard.

This high-profile activation not only brought Hennessy’s legacy to life but also served as a showcase for immersive storytelling, elevating brand education and engagement for thousands of guests while generating massive PR and social media impact.