Bandai Namco

Namco Bandai — E3 2012 (15,000 sq ft Booth Activation)

At E3 2012, Namco Bandai transformed a 15,000 sq ft space into an immersive showcase across its flagship IPs—Tekken Tag Tournament 2, Star Trek: The Game, and Pac-Man—culminating in a pop-culture crossover moment with Snoop Dogg.

  • The Tekken activation was a focal point: featuring a custom “Snoop Dogg Stage” where Snoop appeared as a non-playable character, complete with original music (“Knocc ‘Em Down”) debuting as part of the game’s preorder bonus. MCV/DEVELOP+2TheGrio+2

  • The visual-thematic design leaned into street art culture, including a Tekken promotional bus dressed in graffiti by notable artist Sket-One, reinforcing the booth’s edgy atmosphere. fightvg.com

  • The booth’s experiences weren’t just gaming demos—they bridged music, celebrity, art, and fandom. Snoop Dogg’s presence—on stage, in game, and in visuals—added star power and cultural resonance.

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CREDITS: Raul Garcia Photography

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