Nature’s Path

Nature’s Path — 30th Anniversary “Deep-Rooted Design” Exhibit

In 2015, Nature’s Path marked its 30th anniversary with an exhibit that didn’t just showcase its organic heritage—it embodied it. Designed by RUF Project and fabricated by Pinnacle Exhibits, this booth at Natural Products Expo West stunned the show floor with its “floating canopy” illusion, steel inner core, and multi-level meeting spaces. exhibitoronline.com+2Pinnacle+2

The design was greener than most: counters crafted from low-emission, urea-formaldehyde-free oriented strand board; counter faces upcycled from Nature’s Path cereal boxes; lighting entirely LED with minimal power draw; flooring made of recycled/renewable content with recyclable carpet tiles; graphic foliage from Falcon Board—a renewable, recyclable kraft paper honeycomb. RUFproject+2livingmaxwell.com+2

As the lead for this project, I managed the transformation of this ambitious concept into reality—overseeing engineering of the freestanding steel core, coordinating fabrication and installation, navigating material sourcing to meet sustainability goals, and ensuring the dramatic visual and structural execution lived up to the design.

Recognition followed: awarded Best of Show and a Gold Design Award for Best Trade Show Environment (Under 50×50) at Expo West 2015. Pinnacle+1

As Project Manager, I brought RUF Project’s visionary design to life, overseeing every stage of execution—from early engineering through full-scale fabrication and on-site installation. This required translating an ambitious creative concept into a structurally sound, buildable environment while staying true to the sustainable ethos of the brand.

I directed cross-functional teams through material sourcing, precision engineering, and complex assembly, ensuring the cantilevered canopy and multi-level structure were not only visually striking but safe, stable, and code-compliant. By aligning designers, fabricators, and installers under a single vision, I delivered a seamless end result that balanced design integrity, sustainability, and flawless execution—culminating in an award-winning centerpiece that stood out on the Expo West floor.